You have taken the smart decision to accept crypto payments on your website; yes, it has many benefits, including opening up your business to a global audience, as well as processing transactions with cheaper fees and at record speeds. However, before launching your crypto payment gateway, there's one crucial step you should not skip: A/B testing your checkout page.
The term “A/B testing” may sound fancy or sophisticated, but not to worry - it is a simple term that refers to the act of testing two versions of a product to see which one performs better. Hence, by A/B testing your crypto payment checkout page, you can determine the best combinations that give an overall better UX and overall help to convert more customers; hence, if done right, A/B testing can help maximize your crypto payment gateway for maximum effectiveness and conversion.
In this article, we’ll explore what to look out for when A/B testing a crypto payment getaway. So if you’re a developer, business owner, or product professional in the crypto industry, this article is right for you.
Understanding A/B Testing To Optimize Your Crypto Payment Gateway Checkout Page
A/B testing is also called split testing; it is a way of beta-testing a product by creating several combinations of different components to see what works best. For example, say you want to eat a plate of food, and you have to select a set of cutlery to use, from chopsticks, a spoon, or a fork and knife; A/B testing allows you to determine the best cutlery set to use depending on the dish. A spoon can lift a piece of meat into the mouth, but the experience and satisfaction with a fork and knife are simply better - this is the entire point of A/B testing.
By creating several variations and combinations of several elements on your checkout page, you can determine what the majority of your audience resonates with. With statistics like the conversion rate, bounce rate, time spent on your page, etc., you can easily determine which version is more effective and use it as your primary checkout page.
So why is A/B testing important for crypto payment gateways? As an individual website owner, your crypto checkout page is usually hosted by a crypto payment gateway like CCPayment or similar other services. Hence, you will be provided with some tools to personalize your checkout page as you want.
However, it’s quite unfortunate that this creative freedom has caused many brands to turn off their audiences from making crypto payments as the combination of components feels too loud, unclear, and not intuitive enough. Surely, as a business owner creating your own checkout page, you may love what you have done; however, it’s all a waste if your target audience doesn’t feel confident in using it. A/B testing solves this problem by helping you determine the best graphical layouts, written texts, and other widget arrangements based on real user data.
How To A/B Test Your Crypto Payments Checkout Page
It is important to note that you can conduct A/B testing several times, especially if you are trying to find a fit for several goals. For example, you can set up successive routines for optimal conversion and, at another time, set up other routines that ensure that users spend less time on the checkout page before completing their purchase. Having clear targets for each routine makes it easy to track the success of the optimization program.
Also, it is important not to rush your test. Go with one variable per test; for example, if you intend to improve your UI/UX with three variables: logo style, theme color, and button placements, it is best that you move only one variable, retain the status of the other two, and give the new look enough time before noting down any changes; this allows you have a better perspective of things, and not rush into conclusions.
For example, you can change your button placement to the top instead of the bottom and keep others the same way to note the changes before trying more things. If you try to do everything simultaneously, you may over-tweak it and get worse results; even if you get better results, you won’t know what change caused the results.
With all of these in mind, you can start A/B testing your crypto payment checkout page.
Variables To Test For and Optimize In A Crypto Payment Checkout Page
As mentioned earlier, you have very little to do for hosted payment gateways, as the service largely determines the page outlook. However, many of these hosted checkout pages abdicate the following responsibilities to you.
- Communication: It is important that the message on your checkout page can convert your audience; there is no one-size-fits-all approach, some audiences like concise messages that are straight to the point, while others like a bit of information that reassures them. Try out a few checkout page copies and stick with what converts the most.
- Branding: Many of these hosted payment gateway platforms allow you to use your brand assets, including your logos, colors, and other background images. As tiny as this detail is, it could make or break your business. Older audiences could like cool, calm color combinations, while younger ones may be better attracted to something flashier.
- Cryptos To Accept: Sometimes, it looks like a foolproof method to accept all possible cryptos on your checkout page. Indeed, this may work for some people, as the idea of choice is lovely. However, too many options could lead to indecision among a certain demographic, as they spend time searching for the best but eventually go with nothing.
- Invoices: Some crypto payment gateways like CCPayment have invoicing features that allow business owners to use the service to create invoices for their B2B clients, sending their bills via email addresses. In cases like these, it is important to test the invoice style and layout to ensure that the invoices provide clear details about making payments.
Remember to only test one variable at a time to accurately measure its impact on your checkout page.
Analyzing A/B Testing Results
After completing the tests, before implementing any changes to your website, you need to check out the results and apply accordingly. Here are some of the things to do.
- Compile all statistics obtained per routine and sort them.
- From the data, identify trends and patterns that may lead to some clear information.
- Make changes based on clear information and observe the overall outcome.
It is important to note that A/B testing is not a one-time process. You'll need to continue testing and updating your checkout page over time to ensure it optimally converts at a clearly advanced rate.
In conclusion, A/B testing is an essential tool for optimizing your checkout page, whether for traditional or crypto payments, as you can rely on real user data to make personalized updates for your audience, tapping into their interests and emotions and thereby converting at an optimal rate.
By following these A/B testing practices, you'll be able to continually refine your hosted-gateway checkout page, helping you stay ahead of the competition in the fast-evolving world of crypto payments.