Cryptocurrency has been utilized as a payment option by several firms in many industries. Of course, the rise in adoption among many businesses can be linked to the numerous advantages of cryptocurrencies. Cryptocurrency has changed how businesses handle payment by eliminating the many limits and complexity of traditional payment methods.
Even though many e-commerce businesses have adopted cryptocurrency as a payment method, most lose out on many sales and an opportunity to reach a larger audience because their consumers are uncertain of using their new payment method or they fail to attract customers who prefer cryptocurrency as a payment method.
Regardless of the category you fall into, it is not enough to accept cryptocurrency as payment for your ecommerce business; you must also understand the attributes of your crypto audience to make crypto payment smooth for them.
So, what are the attributes that define your crypto customers? How do you attract them to your ecommerce business and keep them as loyal customers? In this post, we will explore the qualities of crypto customers and how you may attract them to your business, giving you an extra edge in growing your business!
Understanding the Attributes of Your Crypto Customers
One of the reasons you may struggle to attract crypto customers to your business is a failure to pay attention to and comprehend the demographic of crypto-friendly customers. While Bitcoin has witnessed enormous acceptance across all age groups in the past decade, the demographic of users who use cryptocurrencies for purchases has different characteristics. Understanding these qualities will help you determine the type of cryptocurrency to accept that appeals to them and how to accept cryptocurrency payment that is popular among them.
Before accepting cryptocurrency payments for your business, it is critical to identify the generation for which you are targeting. Cryptocurrency investing is most popular among the younger generation, with millennials accounting for the highest percentage, closely followed by Gen Z.
Another factor in attracting crypto-friendly customers is how tech-savvy your target audience is, with millennials still considered the most technologically capable generation among cryptocurrency enthusiasts. As a result, it's critical to understand your target market to attract crypto-friendly customers effectively.
Steps to Attract Crypto Customers to Your Business
Now that you've discovered the characteristics of crypto-friendly customers let's look at the step-by-step approach for attracting top crypto-friendly customers to your business.
Integrate a Crypto Payment Gateway
There are various methods for accepting cryptocurrency payments for your online business. To attract crypto-friendly customers, you must choose a crypto payment method that provides a seamless and simple payment experience.
For example, you don't want to use a crypto payment method requiring customers to copy a long string of crypto addresses from the payment portal to complete their transaction. Customers may find this disappointing and unpleasant, as this method is prone to human error, which can result in money being lost.
On the other hand, integrating a crypto payment gateway can give customers a seamless payment experience, providing a quick, secure, and convenient way to receive cryptocurrency payments without copying a long string of crypto addresses.
There are several crypto payment gateway you can integrate into your business to attract top crypto-friendly customers. CCPayment is a leading cryptocurrency payment gateway for businesses and one of the best and most reliable options. CCPayment makes it simple to integrate crypto payment gateways into websites without coding knowledge and charges a service fee of 0.03%, which is 0.97% less than the industry average.
Integrate with the E-commerce Platform
Once a crypto payment gateway has been selected, it must be integrated into the e-commerce platform. This entails incorporating the gateway's API into the e-commerce system. Many cryptocurrency payment processors provide plugins or modules created expressly for popular e-commerce platforms, making integration simple.
CCPayment uses a universal payment API that can be integrated into any website or e-commerce platform to facilitate Bitcoin, Ethereum, and several other cryptocurrencies.
Offer Crypto Incentives to Customers
Another strategy to attract crypto-friendly consumers and future crypto customers is to offer different rewards on crypto payments. Because processing crypto payments is cheaper and faster, you can provide discounts on crypto purchases or other appealing incentives to attract customers.
To boost quick conversion, send emails to existing customers alerting them of the crypto payment method available, including offers and perks of paying with crypto. Offering these incentives encourages your existing consumers to try out the crypto payment option and attracts top crypto-friendly customers who will make recurring purchases.
Ensure the Crypto Payment Option is Visible
Customers may be unaware that you accept cryptocurrency payments if your website does not display the crypto payment option. As a result, make it clear on your site and checkout page that you accept cryptocurrency payments, and emphasize the available cryptocurrency so customers are aware of their options.
On the other hand, you can use pop-ups to capture your customers' attention and alert them of the crypto payment option available on your website. While pop-ups may turn off most customers, make sure they see the incentives and rewards that await them when they complete their cryptocurrency transaction. Using pop-ups to highlight the possible benefits of paying with cryptocurrency would encourage more customers to complete their purchases with cryptocurrency.
Educate Potential Customers About Cryptocurrency
One effective strategy to attract crypto-paying customers to your business is to engage with and educate them about cryptocurrency. Whether they are familiar with crypto payment or not, explaining how cryptocurrency works and its benefits for them as customers is critical.
Newsletters and blog posts are excellent ways to educate current and potential customers about crypto payments. Send out newsletters to your existing customers highlighting the benefits of crypto payments and the rewards that await them when they pay with cryptocurrency.
Similarly, write concise, engaging blog posts to educate your readers on crypto payments. Use basic language to explain technical terms, and include visual aids like infographics to make it less chunky and more easily digestible.
Use Your Social Media Platform for More Awareness
Using social media networks to raise awareness about accepting cryptocurrency payments is another strategy to attract crypto-friendly customers. Create content about cryptocurrency and indicate the cryptocurrencies you accept on your website. Use crypto-related hashtags to increase interaction and visibility for your content, allowing you to connect with other cryptocurrency enthusiasts and attract potential consumers.
You can also work with top crypto social media influencers to raise awareness about your business by highlighting the convenient payment method that accepts Bitcoin you offer customers. Using social media influencers' massive following and influence will give your business access to a larger audience of crypto users who are more likely to become paying customers.
To stay ahead in today's fast-paced and rapidly changing payment market, it's critical to understand how to attract crypto-friendly customers. Understanding your crypto customer characteristics will help you streamline your crypto payment method by knowing the popular coin to suit their demographic.
Integrating a cryptocurrency payment gateway and combining the methods indicated above is a secure approach to attracting top crypto-friendly customers to your ecommerce business and gaining a competitive advantage by offering customers payment flexibility, security, and convenience.
Don't wait any longer to attract top crypto-friendly customers to your ecommerce store. Sign up with CCPayment and experience an industry-low 0.03% service charge while accepting over 45 major cryptocurrencies, with simple API integration and accounting tools for managing your business. Learn More.